SPACE ISN’T JUST FOR ASTRONAUTS –IT’S FOR EVERYBODY.

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“Space is for everybody. It’s not just for a few people in science or maths, or for a select group of astronauts. That’s our new frontier out there, and it’s everybody’s business to know about space.”

– Christa McAuliffe.

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One of the most common misconceptions about the space industry is that it is just for astronauts or the mega-rich, and that it isn’t accessible to everyone. With human spaceflight becoming more common, it’s easy to understand why people think this way. Here at EVONA, we are keen to show people that the space sector is incredibly exciting and getting involved hereon earth is much easier than you think. In fact, many of your favourite brands and products reaping the rewards of this ever-growing industry daily.  Here are just a few of our favourite examples of unexpected industries getting involved…

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Thanks to GIS (or Geographic Information Systems), apps such as Deliveroo, Starbucks and Uber have utilised data from space to become some of the most popular app’s all over the world. You can learn more about GIS and its many benefits from our previous blog here.

 

 

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‍Baby food – you wouldn’t automatically think that Space and baby food would be in the same sentence. However, while developing life support for Mars missions, NASA-funded researchers discovered a natural source for an omega-3 fatty acid previously found primarily in breastmilk that plays a key role in infant development. The ingredient has since been added to more than 90 percent of infant formula on the market and is helping babies all over the world develop healthy brains, eyes, and hearts through the enriched formula.

 

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‍Wine – yes, wine. A recent study, where12 bottles of Bordeaux wine were shipped to the space station on a Northrop Grumman Cygnus cargo spacecraft in November 2019. This wasn’t for the astronauts to drink, but to study how microgravity AKA weightlessness, affects wine as it ages. The wine remained in a sealed canister at the orbiting laboratory for 438 days and 19 hours before returning to earth on a spacecraft for the all important taste test, which showed that the wine “was really maybe one to two or even three years further evolved than you would expect from the one that had remained on Earth,” wine writer Jane Anson, who participated in the taste test, told reporters in a press conference early last year.

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‍‍Cosmetics – an industry which sways heavily towards women, as opposed to 29% of the space workforce. We are constantly trying to close the gender gap within the Space sector, and we hope that this shows that it really is for everyone. Estee Lauder, one of the world’s favourite cosmetics giants, flew one of their most-loved beauty serums to space and become the first beauty brand in the world to do so for an out of this world (quite literally) marketing campaign and also conduct sustainability research.

“We are thrilled to reinforce our leadership once again as the first beauty brand to go into space,” said Stéphane de La Faverie, group president of The Estée Lauder Companies and global brand president of Estée Lauder, in the company’s statement. “NASA is at the forefront of space exploration, and as a leader in skincare innovation, Estée Lauder is proud to support the incredible work NASA is doing to promote a space economy by being the second-ever commercial product to launch.”

 

….and many more!

 

We hope this shows you that space truly is for everyone and benefits a wide range of different industries, with more adding to the growing list every day. We are regularly placing candidates with no prior experience within the Space sector, so please do not be afraid to explore this sector if you haven’t considered it before – everybody starts somewhere.

Equality for Women in New Space

As responsible recruiters for the Space Sector, EVONA believe in equality. We are in the privileged position to work with inspirational brilliant women all over the globe as they pursue their next career move in the Space sector. We’re also pivotal to changing the conversations around gender parity in the New Space sector and influential in positioning the BEST candidates into the most exciting roles that Space has to offer.

To date, only 566 people have ever travelled to space. Only sixty-five of them, or about 11.5 %, were women.

Whilst it’s true that the space sector and aerospace industry boasts a number of women in high-ranking positions, including: Leanne Caret, Executive Vice President of the Boeing Company as well as President and CEO Defense Space & Security; Gwynne Shotwell, engineer, president and COO of SpaceX; and Ellen Stofan, the head of the National Air and Space Museum who previously served as NASA’s chief scientist – women still remain in the minority among the wider industry.

Historically, space has been a very male-dominated sector. For example, women make up only about a third of NASA’s workforce and only 16 percent of senior employees. As the industry evolves, we’ve seen the emergence of the New Space sector. So, have traditional mindsets also renewed to allow women more space?

What’s the New Space sector?

The government used to have majority control over the direction of the space sector, but private companies and investors have moved in and now play a valuable role in fuelling innovation, diversification and change. It is this increased commercialisation and diversification of skills that has earned it the title ‘The New Space’ sector.

You can only effect change by providing solutions

Analysing our own data within the New Space sector, as the below infographic shows, only 17% of C-level and senior positions (including founders, owners and entrepreneurs) are held by women – a statistic mirrored globally with only 18% of women in positions of power throughout the workforce.

‍12% of the founders, owners or entrepreneurs in the New Space market identify as female. That means that 7 out of 10 of the women in positions of power have put themselves there by owning or founding their own Space business.

EVONA are proud that we’re trying to push the needle on these statistics and can boast that despite only 17% of senior executives in New Space identifying as female, nearly 2/5 (38%) of our placements into these positions are women. We recognise that this isn’t 50/50 yet, but we’ll always strive to deliver the best candidate to our clients and challenge outdated perceptions.

The company of women

When EVONA analysed the senior positions of women within the New Space sector we saw that there is a preference for women to go into Data Application or Earth Observation organisations. 29% of the women in a position of power (c-level or above) worked within Earth Observation companies.

When we compare this to the whole of market statistics issues by Morgan Stanley in 2017, it’s interesting to note that Earth Observation companies occupy only 14% of the sector, representing the 3rd largest segment. Earth Observation companies therefore seem to be the kinds of companies where women feel most affinity. Research sectors also seem like popular companies for women to move into. Anecdotally, this is also a trend that EVONA sees amongst the candidates applying for positions within these companies. In general we seem to see a more equal number of both men and women apply for roles in Earth Observation.

However, it’s not true to say women will represent a majority of any of these segments, making up only 17% of the whole senior workforce, so why are women still so under represented?

The solution lies in education

It is widely known that there is a shortfall of women studying STEM subjects.  So part of this issue comes from a lack of supply. Stereotypical norms and cultural beliefs dampen the desire for girls to study STEM subjects and graduate into STEM careers. Only 31% of engineer graduates in 2020 were women with only 24% of individuals in an engineering profession as of last year identifying as female. Part of the solution is to inspire future generations into STEM subjects and show young girls they will have a place in the sector.

We can do more as recruiters

We also know that the barriers facing young women won’t stop when they enter the sector. We require strong female role models for our younger generations to follow. That’s why we’ve approached some of the most inspirational women in the sector to share their career journeys.

Until articles like this become archived for irrelevance, or women achieving ‘firsts’ in the sector is no longer worth notoriety, there will still be a way to go but we can help by being part of the solution. Our thanks to the following inspirational women in our network for providing their story on their journey ‘into space’.

Portia Bowman

UK Innovation Manager at D-Orbit

“I have worked on hardware that is or soon will be on the moon, on Mars and in Earth Orbit!”

• What you do?‍

I am UK Innovation Manager at D-Orbit. I sit between customer and technical to come up with new ideas for product and services that are driven by market needs. This involves a lot of talking to lots of different types of people, identifying and following up with new opportunities, and planning for the future.”

• How did you get into the space sector?

I did a placement during my Masters degree and got offered a job there after I graduated. In hindsight it all looks very planned, but at each stage I had no idea what the next step was going to be and just said yes to opportunities that came my way and tried to make the most out of them. Volunteering for UKSEDS, the national student space society, definitely helped!

• What did you study?

I studied Physics with Astrophysics and did a Masters in Space Exploration Systems at the University of Leicester. At school I studied Maths Physics and Chemistry A-Levels.

• What do you regard as your best professional achievement?

I have worked on hardware that is or soon will be on the moon, on Mars and in Earth Orbit!

• What single piece of advice to you give the next generation who want to pursue a career like yours?

I would say there isn’t one career path and you can take many different routes to get somewhere, so just follow what you are passionate about and communicate that passion to whoever will listen!

• Any women in the sector that inspired you personally?‍

There are many! A particular mention to Claire Parfitt and Lucy Berthoud who befriended and mentored me when I first joined the sector.

• How has EVONA helped?‍

EVONA’s passion and enthusiasm is extremely motivating, and I am impressed at your outreach efforts and helping the next generation

 

Bianca Cefalo

Founder of Cosmica Space Consulting and Director of Business Development at Carbice Corporation

“Feed your thirst for curiosity and learning new things. Being underestimated is a superpower”

• What do you do?

‍As Director of International Business Development at Carbice Corporation – Atlanta-based Deep Tech Startup – I help International Customers in the Aerospace, Space, Defence & Semiconductors industry choosing the most revolutionary nanotechnology as thermal management solution for their high-performance systems.
As Founder of Cosmica Space Consulting Ltd, I advocate for Equality & Humankind Evolution through Conscious Space Exploration and Exponential Technological Advancement in the New Space Age. Promoting international projects and collaborations that foster education in STEM, Space & Aerospace subjects; as well as mentoring programs dedicated primarily to women and girls, with a particular focus on activism for women’s human rights, and inclusion and integration of ethnic, social and gender minorities.

• How did you get into the space sector?

A nerd since I was 7yo. I loved robots, cars, typing machines & philosophy. I was obsessed with aerodynamics for Formula 1 Cars, which during my university years escalated to obsession for hypersonic Space Capsules and aero-thermo-fluid dynamics of Interplanetary Missions. So, when I was 23yo I packed my bags, flew from Naples to Berlin, and fell into Space Science – having being selected as the youngest Italian analyst assigned to the HP3 Instrument on the NASA/JPL Insight Mars Mission, developed as a collaboration between Active Space Technologies GmbH & the German Space Agency (DLR).

• What did you study?

In Italy went to the ‘Liceo Scientifico Sperimentale’, which equals the UK STEM A-Levels, with focus on Maths, Physics, Chemistry, Science, Astronomy & Languages. Then I graduated in Aerospace and Astronautical Engineering at the University of Naples ‘Federico II’, with focus on Spacecraft Systems, Hypersonic Aerodynamics, Microgravity and Synthetic Aperture Radars.

• What single piece of advice do you give the next generation who want to pursue a career like yours?‍

Most probably there will be people telling you ‘You can’t do it’, that is too difficult and unconventional for a girl. Especially if you’re a first-gen graduate and you come from an unprivileged & dysfunctional family background – as I do. Use that as a motivation to get better and better every day. Feed your thirst for curiosity and learning new things. Being underestimated is a superpower. Also, don’t be shy about your talents and ambitions, share them with your support network, your teachers and peers and ask for what you want, always. Do the ask, be specific, be annoying, and you’ll see how many doors will open up!

Lisa Thomas – Honeybee Robotics

“Take chances on yourself and start taking action, even when it’s scary.”

• What you do?

I manage space exploration projects for Honeybee Robotics. That means I organize and manage teams of engineers who are building new technologies to collect planetary samples, such as dirt and ice from places like the Moon or Mars!

• How did you get into the space sector?

I got into the space sector because I took a chance at the right time. I saw that a job was available at a space company and, even though I didn’t have space-related experience at the time, I gave it a try anyway. I was hired and I never looked back. I decided space was the place for me.

• What did you study?

I studied a STEM subject – I have a Bachelor’s and a Master’s degree in Mechanical Engineering. It was a real challenge sometimes, but I’m glad every day that I did it.

• What do you regard as your best professional achievement

I helped to build and launch a module called BEAM to the International Space Station. I was even able to watch the astronauts go inside our module and talk to us about it. It was the adventure of a lifetime!

• What single piece of advice to you give the next generation who want to pursue a career like yours?

You will never feel “ready” to make big moves in your career or to take on challenges, so courage is important. Take chances on yourself and start taking action, even when it’s scary. I’ve learned the most over the years by just giving new things a try! Give every effort your best, ask for help (asking for help is brave!), and be prepared to make mistakes and learn from them.

• Any great stories about your career that you can share

I had the chance to meet and talk with Astronaut Scott Kelly after his year in space. What impacted me most about him was his passion for his job. Even after a year away from his family and a lot of physical pain from the trip, he expressed only love and gratitude for the opportunity to be a space pioneer.

• Any women in the sector that inspired you personally‍

There is an outstanding NASA manager at Johnson Space Center, named Sharon Conover, who has been an inspiration to me for many years. She taught me to always take time to share what you learn with others.

• How has EVONA helped?

EVONA has helped my team grow! A project’s success is determined by the quality of the team, so this contribution is extremely important to us reaching our goals.

Why are brands sending things to space?

In the age of the NewSpace race; the future of space exploration is no longer limited to government backed space forces and politics. The rise of innovative private companies, commercialisation and huge developments in space tourism means the sector is now open to everyone… including you.

Even brands that we are used to seeing on earth are beginning to see the benefits space can offer and whilst sending branded products into space is not a new idea, many companies are yet to expand their horizons further than earth.

You might be thinking isn’t it too expensive to send things to space?  However, many forward-thinking companies would disagree and are seeing the benefit that marketing in space offers (plus it is just as expensive for a big influencer to promote your product anyway). That being said, this opportunity is a unique way for a brand to reimagine themselves outside earth and prepare for the future of humanity.

Recent years have also seen a huge shift in what people want to consume; Millennials, Gen-Z, and even younger generations now value experiences over physical objects. The shift is fuelled by the type of content being produced on social media through sites like Instagram and the rise of influencers. There is increased pressure for many to take beautiful photos of them out and about, on trips, experiencing the most amazing things, which means that people are willing to pay more for a lifestyle over materialistic things than they would have before. Brands are now under increased pressure to replicate the types of things their consumers dream of doing, it makes them recognisable, aspirational and allows them to resonate and align with the lifestyles and values of their customers.

This is why Brands are sending things to SPACE!

What is low earth orbit space economy? Why will it be important for brands?

NASA defines the Low-Earth Orbit (LEO)economy as:

“The production, distribution, and trade of goods and services within low-Earth orbit. As technology progresses, this economic space will grow to include more groups (including but not limited to governmental, commercial, and academic) that will contribute to the LEO economy’s continued expansion and support future sustainable space enterprises”.

Currently there are more than 50 companies already conducting commercial research and development on the space station as part of the effort intended to broaden the scope of commercial activity on the space station. Before recent years all activities taking place onboard were limited to research and development only but there are still a few requirements brands need to meet to undertake any work aboard.

In order for brands to qualify to conduct any work aboard the ISS they need to fulfil one of these requirements:

• Require the unique microgravity environment to enable manufacturing, production, or development of a commercial application
• Have a connection to NASA’s mission
• Support the development of a sustainable low-Earth orbit economy.

Which brands have already been to space?

Omega – The Moonwatch (the first brand in space)

The Speedmaster aka ‘Moonwatch’ is probably one of the most important and historic products in the history of brands in space. Whilst many brands to follow paid to be in space, Omega were part of something bigger, they designed for space. Undergoing what were labelled the ‘torture trials’ against Rolex and Longines-Wittnauer, all the watches were put to the test through extreme temperatures, high pressure, humidity, gravity, acceleration and deceleration to decide which would win the partnership for the Apollo programme. The results were in…and on the 1stof March 1965 the Omega Speedmaster was going to be the watch of Astronauts. A clear winner: only losing 15 minutes during acceleration tests, gaining 21 minutes on the deceleration tests and the luminous material on the face was destroyed. In comparison the Rolex stopped running on two occasions during the relative humidity test and failed one of the temperature tests and The Longines-Wittnauer also failed one of the temperature tests as well as the decompression test.

After the watch was selected to partner with NASA it underwent a few modifications by them to include more robust build with a thicker and larger 42mm case construction, crown guards and wider-set pushers and then joined the Apollo crew to the moon. The Speedmaster’s role in the space program did not end after the monumental Apollo 11 mission. The model went on to be used in the later Apollo missions, including the last flight, Apollo 17, which marked the sixth lunar landing in 1972. Even after the Apollo program ended, Omega’s work with NASA and other space programs continued.

Este Lauder – Serum in Space

As part of NASA’s efforts to promote business opportunities on the ISS, global beauty brand Estee Lauder has sent their newest skincare formula ‘Advanced night serum’ up to space. It hitched a ride to the ISS aboard a resupply mission, paying NASA $128K for the whole project, including the astronauts doing a four-and-a-half-hour photoshoot of the product. Whilst to some this may seem like a huge price tag, paying big influencers for a few Instagram posts cost roughly the same amount… and we have got to admit we think space marketing is much more exciting (although we might be bias). The serum will be photographed in the iconic cupola window, the ultimate room with a view however we do not yet know how the brand plans to use these images.

This is not the only part of Estee Lauders project that is important, there is a certain allure and value to products that have been to space, which is why Estee Lauder have decided to auction off one of the space bottles for charity. The 10bottles are planned to return to Earth sometime in spring 2021.

Phil McAlister (Director of commercial spaceflight development at NASA Headquarters) commented on the project saying, “We need to expand people’s perspective on what we can accomplish in space,”. There is hope that these kinds of activities will be a catalyst for many businesses to expand into space and exploration – no matter their current industry.

Tesla – Roadster in Space

On the 6th of February 2018 aboard the Falcon heavy’s maiden flight, Founder of SpaceX, Elon Musk launched his personal Tesla Roadster into space as a payload. Not only was the car launched into orbit around the sun, aboard it was a dummy wearing a SpaceX suit nicknamed ‘Starman’, a reference to the David Bowie classic hit. Elon Musk shared several reasons why they chose to send the car up with the rocket, “It’s kind of silly and fun, but silly and fun things are important…Life cannot just be about solving one sad problem after another,” he said. “There need to be things that inspire you, that make you glad to wake up in the morning and be part of humanity. That is why we did it.”

Whilst it was an extraordinary marketing stunt from Tesla and SpaceX due to the sheer size of the payload and the trip it is undertaking, the link to the Space Sector through Elon Musk founding the two companies, made it slightly easier to do. However, as we see in a shift in focus towards space exploration over the next few years this sort of connection is likely to be increasingly more common, much like Jeff Bezos founding Blue Origin might create a link for Amazon to outer space.

The intrigue surrounding the ‘Starman’ did not just stop at the launch, many have spent time calculating and tracking where he could be in Space. We are told the next time we might get a glimpse of him close to Earth is the 1st of January 2085. See you soon Starman!

Red bull – Skydive from space

39km above the earth’s surface – the edge of space, a height that would make your stomach drop, but not for Austrian skydiver Felix Baumgartner. In what is potentially the biggest and most successful marketing stunt to date, Red Bull brought together world leading experts in medicine, science, and engineering to break three world records when Baumgartner completed a freefall from space. Beginning in 2005, the project took 8 years of hard work, innovation, research, and testing until the jump took place on the 14th of October 2012 only lasting10 minutes. In this time, he managed to break the speed of sound, travelling at a velocity of 833.9mph, break the record for the highest ever freefall and the longest ever freefall. After the jump Felix Baumgartner said “Let me tell you – when I was standing there on top of the world, you become so humble. You don’t think about breaking records anymore, you don’t think about gaining scientific data – the only thing that you want is to come back alive”.

Called the Red Bull Stratos project, not only did the jump receive 8 million concurrent views on YouTube live, but it also provided valuable research on improving aerospace safety, the use of helium balloons and parachute systems which set a new standard in payload recovery. Red Bull proved you do not have to be a company solely based in the space sector to innovate and achieve, their skills in extreme sports and event planning helped them make the impossible possible… as they say Red Bull gives you wings.

Kit-Kat – KitKat in space (nearly)

It was not just 8 million viewers that wanted to support Felix Baumgartner, KitKat also decided to send one of their iconic bars up to space strapped to a weather balloon and a go pro just hours before he was scheduled to jump. Using their iconic tagline, the stunt was called #breakfromgravity and the footage filmed via the go pro was released as a video on YouTube. The idea was an intuitive piece of reactive marketing done in the spur of the moment for the company by their marketing agency JWL London, taking just 24 hours from the idea being put forward to then being executed. The Kit Kat started its ascent from Cambridgeshire (UK) at 11:20am and rose to a height of 35.5km, just shy of the 39km Felix Baumgartner jumped from, that is one big step for a chocolate bar although it is not quite space, we had to include it!

The Rising Value of the Space Industry: Unveiling the Future of the Sector

Innovation, commercialisation and the dawn of the New Space era has meant more than ever before: space is big bucks.

The oil industry currently contributes just under 4% of the global economy. In 2019, the total revenues for the oil and gas drilling sectors came to approximately $3.3 trillion. In less than 30 years, the space sector is estimated to rival that figure and be worth over $3 trillion by 2050.

Space has proven to be one of very few industries where growth has remained resilient through the world-wide recession.

Like the oil industry, the space sector is segmented into ‘upstream’ and ‘downstream’. Within both industries, ‘upstream’ deals with exploration. With oil that’s finding, drilling and extracting, in space it’s exploring the outer regions of the universe and innovating more economic ways to propel ourselves beyond our Earth’s atmosphere.

‘Downstream’ deals with refining and marketing the final product. The ‘final product’ in oil can be anything from plastics to petrochemicals. In the space industry, it’s the refinement and utilisation of data, research and information. Both exploration and refinement drive these industries forward, however only one of them is part of an industry that is ever expanding.

Oil is one of the most important finite resources in the world. When refined, it’s the main energy source used in cars, planes, heating and electricity. Used in plastics, paints, chemicals, tape and so much more, our lives are made much easier with this refined product… now consider – how much has satellite data improved our daily lives?  From location data to television channels, weather data to GPS, communications, forestry planning, natural disaster prevention, security and more, our everyday lives use space technology contstantly, and we don’t even think about it.

Space Industry Trends

The media darling of the space industry is space tourism. Enjoying more column space on average than any other part of the sector, everyone from Prince William to Bill Gates have aired their opinion on the value or disadvantages therein, but in reality, this forms a very small part of the industry. It receives such a focus because of the high profile nature of those funding it, primarily Musk, Branson and Bezos: founders of the New Space market.

For the most part, tourism is a means to fund other more humanly beneficial parts of the sector, and as a whole is the driving force for sector growth. It garners attention form some very wealthy investors providing a gateway to other investment opportunities – but it’s not the be-all and end-all of space industry…

The New Space Market

The term ‘New Space’ refers to the increasing commercialisation of space and the privatised funding of organisations with an interest in space and space technologies. The days of governments underwriting space efforts, at least in the US, ended largely in the 1970s. Money from government space agencies like NASA will however continue to play a part through SBIR grants, contracts to small suppliers and direct investments.

For example, SpaceX launched astronauts to the International Space Station last year in a world first, providing the service as a private company, while NASA has previously organized its own astronaut launches.

“One day, space travel will be as everyday as the weather report.” – Jeff Bezos, Blue Origin Founder

Making space travel an everyday occurrence is the goal of Blue Origin Founder Jeff Bezos. Alongside rival Richard Branson, Bezos took to the skies in 2021 in their own supersonic sub-orbital private rockets. It ushered in a new era of space travel in which billionaire-backed companies offer the high-flying excursions to anyone who can afford it.

Passenger flights are without a doubt moving ahead quickly, but with far smaller, non-human payloads, the stakes are smaller and the path easier to tread. The SmallSat launch arena has dozens of companies looking to launch small payloads at reduced prices, alongside easier regulations and insurance costs, the barriers to entry are lower and attractive to new entrepreneurs – and private investors.

The global propulsion market is expected to more than double in size by 2025 to an estimated 14.2 billion. None of this would be possible without the technological advancements necessary to take these objects into Low Earth Orbit (LEO) and beyond. Companies from Scotland to New Zealand are developing and launching rockets that can send small satellites into orbit. Among them are companies such as:

• Firefly Aerospace who are developing a rocket capable of orbiting 2,000lb to LEO*
• Rocket Lab developing an electron rocket to reduce payload costs*
• Vector Launch developing technology to travel to LEO every few days*

Likewise, we see the rise of other companies developing solutions to expedite the progress of the industry.

• NanoRacks have developed a standardised interface between satellites and the rockets they travel on.*
• Made In Space are developing 3D printers to print habitats and components in space utilising materials found on the lunar or asteroid surface.*
• Kymetra have pioneered radio technology to communicate more efficiently and reliably with satellites*

The Urgent Need for Space Data

The demand for data has reached unprecedented levels, with the space industry playing a significant role in meeting this need. Over the past 55 years, satellite ownership and operation have expanded from just 8 countries in 1966 to more than two-thirds of the world’s nations today, as showcased in the video comparing satellite ownership in 1966 and 2020.

As of Apr 2023, there are over 8,261 satellites orbiting the Earth, and in the last 5 years we’ve sent more satellites up into space than the preceding 32 years. As it stands, the majority of those have been for the commercial sector and their purpose has been largely to better communications. The US, Russia and China are currently the major owners of these satellites, accounting for nearly 3/4 of the equipment in orbit.

Satellite miniaturization has fueled this exponential growth, as devices have evolved from bus-sized behemoths to objects as small as a loaf of bread or a mobile phone. This reduction in size has dramatically decreased launch costs, propelling the satellite industry forward.

However, the space industry is not solely defined by satellites and their earthbound observations. The way satellite data is retrieved and processed has also evolved over the decades, and with it the potential roles available.

Ground stations, which connect spacecraft to global telecommunication networks, are continually advancing in technology as the number of satellites in orbit keeps growing. Over the next decade, the volume of data generated by satellites is expected to increase significantly. To manage this surge, companies will need to develop innovative methods for quickly transferring data from space.

Simultaneously supporting multiple communication links will help reduce data transfer costs, making it more affordable for businesses and individuals. Additionally, advancements in efficient propulsion techniques, lighter and smaller payloads, and reusable technology will contribute to the financial viability of space missions.

As these innovations drive down costs, our ability to explore the universe will become more efficient, making access to space increasingly attainable for a broader range of people and organizations.

The Space Race Timeline

Beyond the long-standing space faring nations of the USA and Russia, China now boasts human spaceflight capabilities and India has taken an active interest in planetary exploration. Countries such as the United Arab Emirates are also investing heavily in space development technologies. It goes to show, you don’t have to live in the USA to have an outstanding career in the space sector. The UAE, where 30% of their GDP is contributed from the oil industry, are now actively looking to diversify into space technology to help shred the hydrocarbon dependence.

If you weren’t already aware of the UAE’s ambitious space plans, you soon will be. Hot on the heels of their Astronaut Programme, which saw the launch of their first Emirati Astronaut to the ISS in 2019, the country launched the Hope probe the following year, a project six-years in the making.

At the same time, the country set up the Middle East’s first space research centre and announced the ‘Arab Space Pioneers’ programme. Overseen by the UAE Space Agency, the programme equips talent with the skills and expertise required to expand career prospects in the growing space sector to actively contribute to the global space community. The programme highlights the importance of investing in the multi-faceted space technology as a major driver of the future knowledge-based economy as they actively look to ease their economic dependence on oil.

In 2020/21, the UK space industry experienced a significant increase in income, rising by 5.1% in real terms to reach £17.5 billion. This growth rate marked the second-fastest annual expansion in the industry over the past seven years. Britain has some serious plans to become a significant global player in the years to come, aiming for a market worth of $100billion by 2030, or 10% of the global market.

With a notable foothold in the satellite manufacturing industries, the UK has invested £40 million to grow its spaceflight capabilities and is funding vertical launches from a spaceport in Scotland and horizontal launches from Spaceport Cornwall. Watch this space.

What Jobs Are There in the Space Industry?

The anticipated growth of the space sector, projected to surpass the oil industry in value, hinges on attracting individuals with transferable skills from various backgrounds, nurturing existing talent, and making the sector more appealing to the future workforce. Space industry staffing specialists, like EVONA, are working diligently to connect these elements and facilitate the sustainable, rapid growth of the sector.

The space industry requires individuals who are passionate about making the world a better place, as they will be working on software-enabled services processing data, developing spacecraft, and collaborating with launch companies to orbit satellites. Opportunities abound in various fields, from studying imagery sent by spacecraft and overseeing data quality systems to advancing propulsion technology, making satellites lighter and smaller, and exploring new satellite service applications.

Contrary to the historical perception of the space industry as a domain reserved for individuals in white coats, your skills are more transferable than you think. Seize the opportunity that many have not yet realized is possible. Careers in marketing, team building, international cooperation, negotiation, design, communication, simulation, and production await those who explore the space sector’s offerings.

What was once deemed beyond the capabilities of your career are now well within your reach – EVONA can get you there. Launch your career into space and go further than you ever imagined.

 

 

 

Sources:

* Valuation of the Oil industry at 3.3 trillion USD from source Investopedia – According to market research by IBISWorld, a leading business intelligence firm published Feb 2020.

* Analysts at the Bank of America Merrill Lynch predict the sector will surpass $3 trillion in 30 years.

* Q4 2020 Space Investment Quarterly – $141.6B private investment in application technology since 2011.

* United Nations Office of Outer Space Affairs

* EcoConsult 2019

Celebrating Black History in Space and STEM – Black History Month

October in the UK and February in the US marks the celebration of Black History Month which gives us an incredible opportunity to recognise and celebrate the achievements and contributions of influential Black figures within the Space Industry and the STEM sectors. Whilst there are so many people that have made incredible contributions in the sector we have picked some of our favourite stories to tell and hope we can share more for years to come. Black people have been continuously underrepresented in STEM and to this day more still needs to be done to influence more diversity in these sectors. We hope that knowing more about role models in this sector can inspire generations of prospective STEM students and contribute to building a more inclusive society.

At EVONA we are right in the centre of Bristol and are proud to be located in the heart of a city that supports diversity and culture. Speaking to the values of our city we know the importance of educating not only others but ourselves on Black History. May 2020 saw the resurgence of the Black Lives Matter movement and here in Bristol we learnt a lot about the city’s past involvement in the Slave Trade and significant amounts of discrimination which lead to the removal of statues and the renaming of a number of buildings. Whilst there’s still so much more to do we continue to keep the conversation surrounding Black lives going and would like to celebrate the lives and the achievements of…

Mae Jemison: The First Black Woman in Space

A Doctor, Engineer and NASA Astronaut, Mae Jemison became the first black woman in space on September the 12th 1992 aboard the space shuttle Endeavor. She served in the Peace Corps before submitting a successful application to join the astronaut corps in 1987. Although her initial application was sent in 1985 after being inspired by Sally Ride (Read more about Sally Ride here: Women in Space Article), the first American Woman in Space, due to the Challenger explosion in 1986 NASA halted applications until the following year. During her first mission she was selected to join the STS-47 crew as a Mission Specialist and the team made 127 orbits around the Earth and returned to the Kennedy Space Centre in Florida on September 20, 1992. Jemison is now responsible for leading the 100 Year Starship project through the United States Defense Advanced Research Projects Agency (DARPA), the project is working to ensure human space travel to another star is possible within the next 100 years.

 

Katherine Johnson, Dorothy Vaughn & Mary Jackson: Hidden Figures

Katharine Johnson, Dorothy Vaughn and Mary Jackson are three African-American mathematicians who worked at NASA in the 1950s. Also known as ‘Computers in Skirts’, these three women were placed in the highly segregated West Area Computer division of Langley Research Centre. The skills of Johnson, Vaughn & Jackson were widely responsible for putting the first American man into orbit, John Glenn, this being a significant win for the U.S during the Space Race against the Soviet Union after World war II.  Whilst their story is now more familiar thanks to the release of hit film ‘Hidden Figures’ in 2017, up until that point the contributions they made were pretty much non-existent in any history books. The incredible stories of these women creates a feeling of hope conflicted with anger. Hope due to astonishing power of education, self-belief and tenacity reflected in their insurmountable successes despite being faced with horrific amounts of racial and gender discrimination which were prominent mid-20thcentury in  America.

Maj. Robert H. Lawrence Jr: First Black Astronaut

Maj. Robert H. Lawrence Jr. was the first black person to be selected as an astronaut by any national space programme after becoming a member of the their group of aerospace research pilots for the MOL Programme. Initially he studied at Bradley University gaining a bachelor’s degree in chemistry at the age of 20 and then went on to become an Air Force officer and pilot. Holding over 2,500 flying hours in 2000 jets he completed US Air Force Test Pilot school in June 1967 which is when he was immediately assigned to the MOL Programme. However, a fatal crash after ejecting from AF-104 Starfighter supersonic jet on December 8th 1967, meant Lawrence never made it to space. This doesn’t mean his work was not significant as the work he did as a pilot in the programme contributed to the development of the manoeuvre that would become a critical part of space shuttle landing techniques called flare. Furthermore, after the cancellation of the MOL programme seven of the astronauts were transferred over to NASA and were all flown on the Space Shuttle in the 1980’s and the likelihood of Lawrence piloting one of the early missions is a high possibility.

 

Shirley Ann Jackson: Chair of the US Nuclear Regulatory Commission

Shirley Ann Jackson has become an influential figure within the physics field after becoming the 18th president of Rensselaer Polytechnic Institute on July 1st 1999 and the first African-American woman to lead a national research university. Not only has she achieved getting this prestigious position, she was also the first Black Woman to receive a PHD from MIT, which she got in theoretical elementary particle physics. Her career between graduating from MIT and becoming Rensselaer President has been full of successes. President Clinton appointed Dr. Jackson as the  Chair of the U.S. Nuclear Regulatory Commission (NRC) in 1995, the first woman and African-American to hold this position. Jackson was also a professor of physics at Rutgers University, conducted research in theoretical physics, solid state and quantum physics, and optical physics at AT&T Bell Laboratories and became president of the American Association for the Advancement of Science (AAAS). Being named the Top 50 Women in Science in 2002 her career in STEM has been nothing short of inspirational.

 

 

George Robert Carruthers: Pioneer of Ultra-violet astronomy

George Carruthers was a pioneer in the use of ultra-violet astronomy for studying the earth, he spent his career in the Space Science Division of the Naval Research Laboratory developing space telescopes in collaboration with NASA. Responsible for the creation of the lunar surface ultra-violet camera which was flown to the moon aboard the Apollo 16 mission to obtain images of Earth and Outer space. However,  this same invention was aboard a1970 rocket flight, where the image converter was able to provide the first proof of molecular hydrogen existence in interstellar space. Carruthers was awarded the Exceptional Scientific Achievement Medal by NASA for his work on the project. From a young age Carruthers had an affinity towards science and built his first telescope when he was just 12 years old.  Continuing to pursue science through his education, he received a Bachelor of Science in aeronautical engineering, a Masters in nuclear engineering and a PHD aeronautical and astronautical engineering.

What does our Post-COVID future look like?

We conducted research amongst C-Level executives from tens of Space companies to understand the impact of COVID on the sector.

Utilising case studies and insights from the hundreds of people we work with and talk to every day, we’ve provided a comprehensive look of life after COVID. Plus, some great hints and tips  for best practices as we move into a new post-COVID world.

Download Talent in the Post COVID World here >